In 2023, more brands will be collaborating with content creators to produce their video ads.īut hey, let’s cut the talk and let these smart Meta ads speak for themselves. The UGC video ad trend – While promoting UGC (user-generated videos) is the #1 strategy on TikTok, it’s been only slowly adopted by Meta advertisers.Naturally, all portrait-format ads should be videos. There are even more portrait-story format ads – some B2C brands have nearly given up on the Feed ad placements and bet big on Stories and Reels.
While these creatives may have performed really well, testing a new creative idea biweekly would certainly yield even better results. Brands are sooo slow to update their creatives – many brands run the exact same ads as in 2022.Here are the 3 key trends that I noticed in 2023 Facebook ad creatives: When researching this year’s winner, I went through 50+ brands’ Facebook Ad Library pages. Doing the roundup of the latest top Meta ad examples is one of my favorite tasks in January.
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